From the workshop.
Notes on earning legitimate visibility in search and AI answer engines.
2026-05-25 · 8 min read
ReviewSignal for window tint shops: the local-SEO playbook
How a single-location window tint shop can use real customer reviews to outrank national aggregators on "best window tint in <city>" queries within 90 days.
2026-05-25 · 9 min read
AI visibility 101: how to get cited by ChatGPT, Claude, and Perplexity
The three failure modes that keep most sites invisible to AI tools, the bots that actually matter, and a 7-step checklist you can ship in a week.
2026-04-22 · 5 min read
Why "best", "#1", and "trusted" fail in AI answers
AI answer engines weight verifiable claims and citations. Unsupported superlatives are filtered. Here is what to write instead.
2026-04-08 · 7 min read
The directory AEO playbook
How a community directory ranks in Google AI Overviews and ChatGPT — without faking volume.
2026-03-19 · 6 min read
Why every press release should pass through a Claim Safety Gate
FTC, ASA, and platform policies all converge on the same rule: don't claim what you can't prove. Here is how we encode it.