Entity graph
Map brand, founders, products, press, awards.
The entity graph is a workspace-scoped graph of nodes (brand, founders, products, social, press, directories, awards, articles) and edges (owns, founded, covers, describes, sameAs, mentions). It powers the schema-pack recommendations, the JSON-LD generator, and the “who's missing” checks in the audit.
Edges are inferred deterministically from the node attributes —buildEntityGraph emits nodes; inferEntityEdges walks them and produces typed edges with confidence scores and explanations. This is deliberately not an ML model: edges that the operator overrides should stay overridden, and the graph should be reproducible across runs.
Wikidata linking
When a node has a Wikidata Q-id attached, the graph includes sameAsedges to the Wikidata entity, so the JSON-LD generator can emitschema:sameAs links — a strong identity signal for AI engines.